The first step of the keyword research process is to find out as many details as possible about your niche. Find Semantically Related Keywords to use in your content.Choose the right keywords for your website.Find keywords your competitors are ranking.Examine the search intent of each keyword.Find seed keywords for your topics using keyword research tools.Write down topic ideas and create topic buckets.These are the keyword research steps to follow to find keywords to use in your SEO campaigns. 10 Best Practices to Perform Keyword Research In this video, you’ll learn two different techniques you can use to perform keyword research and find lucrative keywords for your SEO campaigns. Semantically related keywords – also known as LSI keywords, are keywords that are related to each other conceptually.įor example, for the search phrase ‘keyword research’, some semantically related keywords are ‘search volume’, ‘keyword analysis’, ’google keyword tool’. Here are some examples of long-tail keywords: ‘What is SEO’, ‘How to become an SEO Expert’. ![]() They have less search volume compared to head keywords but their intent is more specific. Long-tail keywords – Are search phrases consisting of 3 or more words. Here are some examples: ‘how to replace a light bulb’, ‘how to fix a light bulb’, ‘how to change a light bulb’. It’s keywords that have the same meaning but written differently. Synonyms or closely related keywords – These are keywords closely related to each other. Here are some examples of seed keywords: ‘SEO’, ‘Social Media’, ‘Online Marketing’, ‘diet’. These keywords are also highly competitive with hundreds of websites competing for one of the top spots in the SERPS. Seed Keywords – Also known as the head, focus, or main keywords, are usually or two words search phrases that have a high search volume. It will be less confusing to know about the different types of keywords before starting your research. When doing keyword research, you’ll come across different definitions like ‘seed keywords’, ‘focus keywords’, ‘long-tail keywords’. With keyword research, you get to know the size of your potential audience, a metric useful in setting marketing goals and creating growth plans.Keyword research will give you a list of keywords to monitor their rankings and evaluate your SEO performance.Keyword research will help you understand your industry and identify your true competitors.Without doing research you cannot know for which keywords you can actually rank for and you might be targeting keywords you will never be able to rank well.Without analyzing the potential of a keyword, you don’t know if it’s a keyword you want to rank for. ![]() If you don’t know the actual search phrases people are using in Google, you risk optimizing your website for the wrong keywords.Keyword research is important for SEO for many reasons: Why is keyword research important for SEO? You can use the list as the fuel for all your digital marketing campaigns. The web is a saturated place, and unfortunately, it’s impossible to rank for all the keywords you want. In other words, keywords aligned with your business goals to generate sales, leads, or affiliate earnings. Trying to rank for keywords that won’t generate website visits is a waste of time and resources. That can potentially bring you traffic. ![]() The outcome of the keyword research process is a list of keywords: Keyword research is the SEO process of finding out which words or phrases users type into a search engine when looking for information, products, or services on the Internet.īy knowing the exact search terms, you can provide them with relevant content that satisfies their intent. In this guide, you’ll learn what keyword research is, the keyword research best practices to follow, and how to do keyword research successfully. When you do this successfully, your pages will start ranking for those search terms and this translates to an increase in SEO traffic. ![]() Knowing what users type in a search engine will help you create relevant content to satisfy their intent. Keyword research is a critical step of SEO.
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